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HOME | WEALTH | LIFESTYLE
HOME | WEALTH | LIFESTYLE
HOME | WEALTH | LIFESTYLE
HOME | WEALTH | LIFESTYLE
HOME | WEALTH | LIFESTYLE
HOME | WEALTH | LIFESTYLE
Transforming San Francisco Real Estate

The Dale + Alla Real Estate Group has been ranked in the top 1% of San Francisco Realtors and bring you their expertise as an Attorney and MBA with over $350M in career sales. Whether your goal is to find your dream home, your second home, upsize or downsize, sell through probate or trust, or create wealth through real estate investments, we have the experience, tenacity and skill to represent you in San Francisco.

We were very fortunate to get to work with Dale on our house hunt here in San Francisco. With prices soaring and bidding wars on every property, it amazes me that I am typing this review in our beautiful new
K. Glass
Right from the start it was apparent that Dale takes the time to understand the goals of his clients and establish a level of comfort that he is going to guide everything and deliver. We came out of the initial
Aditya P.
What can I say about Dale? First, a little background…my wife and I were first time home buyers in SF…and although we had heard about how tough and competitive it is in SF to purchase, I 100% believe that my
Ryan A.
If you are selling or buying in San Francisco, you will be in great hands. Both Alla and Dale are knowledgable, highly professional, very pleasant, and altogether terrific. Best bar none.
Eric S.
Working with Alla & Dale made what could have been a complicated transaction so much easier. Having caring, knowledgeable professionals handling what arguably could have been the most nerve-wracking experience of my adult life was key to avoiding a nervous
Emily D.
Several years ago my husband and I had Alla and Dale sell our house and purchase our current. They were wonderful people to work with. I have referred them to my family members and friends and they were all very
J Magen
Dale & Alla are warm people, will care for your family’s best interests, and will give you straight-talking advice you can depend on. Dale & Alla have represented my family as both buyer and seller. I refer everyone I know
Steve G
Alla and Dale are a true dynamic duo – incredibly professional, knowledgeable and nothing short of a pleasure to work with. In this outrageously competitive market, I would trust no other agent to get the job done with the level
Betina B
We have worked with Alla and the team twice now and had very successful stories on both buying and selling our homes in San Francisco. As first time home buyers, Alla helped us prioritize our ideas and things-to-have and took
Susanna G.
My mother and I worked with Alla selling her longtime home on Fulton Street. She was very patient and professional with my mother’s many questions and worries. She was always easy to reach by phone and email. The home was
Jackie M.
Dale was recommended to me by my long-time real estate agent who had moved out of state. I had a great experience with him as my new agent (and Alla helped, too.) In 2013 I needed to sell a single
Naomi W.
We’ve worked with Dale and Alla three times now (two purchases and one sale) and can’t be happier. Dale was there to offer advice to us every step of the way. From a first time condo purchase in noe valley,
Naomi W.
One of my wife’s friends spoke so highly of Dale, that is was a no brainer to hire him to help us find our first home in San Francisco. We are so grateful that we did. Dale is a pleasure
Angelo D.
We were lucky enough to work with Dale while purchasing our first San Francisco home this spring. He and his team made the experience not only painless but pleasant, especially given how daunting the current market is for buyers, both
Nate R.
We couldn’t have been more pleased to have worked with Paragon Realty’s Alla Gershberg. Alla presented a well researched marketing plan and faithfully executed her marketing strategy for the successful sale of our San Francisco condo. She was sensitive to
The Schwartz’s
I know that I speak equally for both of us in expressing again our profound gratitude for the job that the three of you have done on our behalf. Truly, I am floored. Given the condition of the house, I
M. Patterson
I just worked with Alla Gershberg of Paragon Real Estate in October of 2013. After several months of looking I found a condo that I really had my heart set on. The deal would not have happened without her assistance.
Elyse B.
Dale has been a great realtor for us, I would recommend him to anyone and I’d use him again in an instant. He knows both San Francisco and his industry in and out, seems to truly love his job, and
Joel P.
When we met Dale, we didn’t just meet an expert with deep knowledge of the real estate world in the Bay Area, we actually made a friend who we hope to have in our lives for a long time. We’re
Azhar H.
Dale helped us with the purchase of our first home in January and we were extremely pleased with his work. We had been looking for quite some time during a very difficult market, and Dale stuck with us throughout and
J T.
Dale and Alla sold my Lower Pacific Heights condo for over my asking price with multiple offers. After that, they helped my husband and I purchase a 2-unit property in Glen Park for under the asking price. I couldn’t have
Catherine G.
We worked with Dale on the purchase of our first SFH in the Richmond and had an excellent experience from the beginning to the end – and home buying in San Francisco comes with a lot of challenges. We chose
Heather Barrett
We have known Alla and Dale for years – they represented our interests throughout both purchase and sale processes in San Francisco and Marin. They aggressively negotiated on our behalf during the purchase process, while overcoming unforeseen challenges that came
Tatiana Cherkas
I worked with Alla Gershberg at Paragon Real Estate for the sale of my 3 bedroom condo in Pacific Heights. She handled everything to do with the preparation and sale of my home with the utmost of professionalism and skill.
Dawn K.
We were lucky to have this great professional team guiding us through a home-buying process in today’s competitive market. Alla and Dale would go above and beyond for their clients, and, of all the realtors we have worked in the
Sergei & Milena
I thought I had moved on since it was so long ago now that I lived there but seeing those amazing pictures brought forward lots of emotion… mostly happy ones but a little sad too… everyone keeps saying, aren’t you
D. Kasten
Thanks for all your support and patience in the purchase of the condo. We thoroughly enjoyed working with you. We especially appreciated your professionalism in the process, including your always prompt responsiveness to our concerns. Danielle obtained the keys to
Leonard, Georgia and Danielle
Dale was a joy to work with. He guided me through the sale process from beginning to end and always answered my questions promptly and professionally. His advice was spot-on and I followed all of his suggestions with great results!
Cindy Bonomi
Alla Gershberg sold my house after only ten days on the market, and I cannot say enough positive things about her. Since I was selling the house I grew up in, it was an emotional process for me, and Alla
Martha Richards
I want to thank you for being my realtor. You’ve always been honest, responsive and professional. I’m grateful for all of your help.
Poonam
We LOVED working with you both. It was terrific from start to finish. It never felt like buying and selling. More like friends getting together to figure stuff out. We never felt like things were falling apart or at risk.
Aric Rubin
I just wanted to thank you for all of your hard work on making this transaction happen. You did an amazing job working with the seller and your handy man, over and beyond. Thank you for being so kind throughout.
C.J. Kerls
Thank you so much for all the hard work, good advice, patience and support that you and Dale gave us during this entire process of buying a new house and selling our old house. The entire experience from start to
Danielle Rubin
“Wow! You definitely know what it takes to sell for top dollar. Thank you for all your hard work in selling my condo in such a short time for a great price. And thanks for taking care of all the
D. Roberts
“My husband and I were relocated quite suddenly from California to New England and needed to sell our San Francisco home. Alla and Dale exceeded all expectations we had for their go to market strategy, their thoughtful and exacting negotiating
Christine and Christopher
Thank you for helping us find our dream home and sell our old house in record time for top dollar. As we were preparing our offer, you helped us pin down the right price and terms so that we were
E. Goldbrener and J. Dash
“Alla brought a wealth of financial and real estate knowledge to the table, while Dale, as an Attorney – Broker, brought a unique legal perspective to my transactions. And then even after the closings, Marina added an invaluable perspective as
H. Lockshin
“Alla is an absolute pleasure to work with. From start to finish, she made herself completely available and conducted herself with the utmost of professionalism and courtesy. Her exuberance and enthusiasm was contagious, and working with her actually made what
The Baumgartens
“Alla and Dale are so great to work with! They are highly professional, reliable, knowledgeable and pleasant. Not only did their marketing produce phenomenal results in a sluggish market (6 offers!), they helped me navigate a couple of issues that
J. Felice
Thanks so much for your invaluable help in selling our condo. Given our experience in working with you as our lawyer years ago, we knew you’d be our first choice as an agent selling our home. You were so patient
Victor and Wayne
Alla worked hard to find a home that met the needs of our family. It is clear that she understands the San Francisco real estate market and what it takes to make competitive offers. She helped us structure an offer
The Magens
I cannot recommend Dale Boutiette highly enough. He is truly an expert at buying and selling San Francisco real estate. He will figure out exactly what your needs are and knows all the ins and outs of getting the most
Michael K.
I’ve known Alla for a while now, and she does a fantastic job with her business. She and Dale do a great job of prepping homes in order to sell for top dollar and are intimately knowledgeable about the many
F. Weeks
Dale was recommended to me by my long-time real estate agent who had moved out of state. I had a great experience with him as my new agent (and Alla helped, too.) In 2013 I needed to sell a single
Naomi W.
I have worked with Alla now twice in four years, both on the purchase and the sale of my condo in Russian Hill. Alla worked with me patiently for years before I purchased, carefully talking me through neighborhoods, types of
Liz G.